Digital Marketing Scaler

Email Marketing Specialist

* Our virtual talents are fully managed in terms of benefits and payroll
** Based on 22 working days in a month / 8 hours per day

On the hunt for a remote Email Marketing Specialist who can transform your email campaigns into conversion powerhouses? Oxen Virtual is your gateway to connecting with skilled Email Marketing Specialists who can drive engagement, boost sales, and take your business to new heights.

Email marketing is more than just sending messages—it’s about creating meaningful connections with your audience. We are dedicated to helping you achieve just that.

Job Tasks

Develop and execute email marketing strategies to achieve client or company goals, including lead generation, customer retention, and sales conversion.
Create engaging and persuasive email content, including subject lines, copy, visuals, and calls to action (CTAs).
Manage and segment email lists for targeted and personalized email campaigns.
Conduct A/B tests on email elements (subject lines, content, send times, etc.) to optimize open and click-through rates.
Set up and maintain email automation workflows for drip campaigns, welcome series, and customer journeys.
Collaborate with design teams or tools to create visually appealing email templates and ensure brand consistency.
Monitor and analyze email campaign performance, track key metrics, and generate reports to measure success and make data-driven improvements.
Ensure emails are delivered to the inbox, manage sender reputation, and address deliverability issues.
Stay up-to-date with email marketing regulations (e.g., CAN-SPAM, GDPR) and ensure email campaigns comply with legal requirements.
Work closely with clients or internal teams to understand campaign objectives, target audiences, and messaging tone.
Test email campaigns across different email clients and devices to ensure compatibility and troubleshoot rendering issues.
Implement personalization strategies to create customized email experiences for subscribers.
Stay informed about email marketing trends, best practices, and emerging technologies to innovate campaigns.
Implement strategies to grow email subscriber lists organically and through lead generation efforts.
Monitor and manage spam reports, unsubscribe requests, and bounces.
Manage email marketing budgets effectively, optimizing spend for maximum ROI.
Collaborate with cross-functional teams, including content creators, designers, and developers, to execute successful campaigns.
Continuously optimize email marketing strategies based on performance data, industry benchmarks, and changing customer behavior.

Requirements

Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
Proven experience in email marketing, including campaign management and automation.
Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).
Strong understanding of email deliverability and compliance.
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinking and a knack for persuasive content.
Attention to detail and a commitment to meeting deadlines.
Knowledge of HTML/CSS for email template customization is a plus.
Certification in email marketing platforms or marketing automation tools is a plus.

Next Role

Content Writer

Email Marketing Specialist

Hire Email Marketing Specialists for
up to 38% less*

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£1,394.90 / month**

£854.94 / month

Job Description

Job Tasks

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